Aito Resort's

Sustainability Pledge

We believe in harmony

We believe in harmony. Among humans and between nature and humankind. As a resort hotel in the middle of the Arctic forest, we understand the need to achieve sustainability. Aito Resort is committed to fostering a responsible business culture and adopting sustainable practices so that future generations can thrive and enjoy the pristine forests, lakes, rivers and wildlife that define the beauty of Lapland.

Environmental Responsibility

We are committed to minimising our environmental footprint and strive to operate in harmony with the natural environment, ensuring that our impact on the local ecosystem is minimal.Through careful resource management, we are continually exploring innovative ways to reduce our energy consumption and waste generation.

Supporting Local Communities and Economy

We believe in the importance of supporting the local community. By partnering with local artisans and businesses, we ensure that our guests experience the authentic culture of Finnish Lapland. We prioritise sourcing locally produced food, handicrafts and services that contribute to the well-being of the people of Rovaniemi. We also promote responsible tourism by offering guided tours and activities that respect nature and the local way of life.

Sustainable Tourism

We recognise the importance of promoting sustainable tourism practices. Our activities are carefully designed to ensure that they do not disturb the natural environment or local wildlife. We also promote sustainable travel by providing guests with information on how to reduce their environmental impact during their stay, including educational material on waste reduction and conservation.

Transparency and Accountability

We believe that transparency and accountability are essential to building trust with our guests, employees and the community. We are committed to openly communicating our sustainability efforts, progress and challenges. We also welcome feedback from our guests and stakeholders, as we believe that ongoing dialogue is critical to ensuring that we are held accountable for the promises we make. By being transparent about our actions and results, we aim to build trust and encourage others to join us in our mission to create a more sustainable and responsible tourism industry.

Commitment to Continuous Improvement

Our journey towards sustainability is an ongoing one, so we’re constantly reviewing our environmental impact, setting new sustainability goals and adopting innovative practices that are in line with the latest advances in sustainable tourism. Through our partnership with global sustainability organisations, we continually evaluate and improve our operations to ensure we remain a responsible and environmentally conscious destination.